(
(Rise of Jazba is a motivational song sponsored by Mobilink)
Pakistan is a cricket crazy nation ….therefore, Pakistanis have high hopes and passion on full tide with the onset of world cup season.
The Pakistani telecom company , Mobilink recently came up with its new brand , JAZBA targeting youth….and launched a song called... .”Rise Of Jazba” , endorsing famous Pakistani Pop Singer , Ali Zafar for the Cricket Worldcup 2011 song. …The lyrics have been written by the singer himself, the word JAZBA is an association with an old famous World Cup Song, “ Jazba-e-Junoon “, sung by a famous International band of Pakistan known as , JUNOON. The urdu word JAZBA means PASSION. The lyrics are written to motivate the youth and ignite the Passion inside them to attain the untainnable…. Also the love for the land , as part of the lyrics say , “ Pakistan ki mitti”and “ Is mitti ka Jazba”, stressing the value of patriotism and invoking emotional feeling…..
The important aspect is to note that in the beginning of the video the feeling of hopelessness and despair is shown, highlighting the current realistic picture and what the country is going through and this scene is overcomed by a passionate mood swing by associating the previous Pakistani Cricket Heroes namely Imran Khan, Inzimam-ul-Haq and Wasim Akram and the victory of 1992 WorldCup giving a true message of JAZBA !.....
The other major brand element i.e Green and White Colour is used as the background colour in the video linking it with the Pakistani Flag . The major part in the video that grabs the attention is the entrance of celebrity brands in the stadium like Captain Shahid Afridi ( Boom Boom Afridi) and Shoaib Akhtar (Rawalpindi Express) with a positive and winning attitude which gives the excitement , energy and the spirit which the Green Team is full of………..
 |
| Original Logo |
Some aspects that did not make the song as the world cup anthem is 1stly the JAZBA logo which the
telecom company used was a copied logo which did affect there reputation negatively….Secondly the lyrics
of the song were inspiring but however not that catchy or enthusiastic as compared to the previous World Cup Anthems and the music does not have such sort of beats which gets the heart pumping and blood racing in the veins which a typical World Cup should do……therefore , the song did not live up to the full expectations.
telecom company used was a copied logo which did affect there reputation negatively….Secondly the lyrics
 |
| Copied logo |
Matches not being played in Pakistan has already disappointed this country…. Also some banks fired famous cricket players due to spot fixing from endorsing their products and brands.
Conclusion:
However, the positive side of this song is that its is conveying a true message of passion and patriotism . It gives a message of faith in people , pride in one’s motherland and belief in oneself and to follow your dreams.
We will have to give credit to Mobilink for making an effort and giving this gift to the nation…I wish all the best to my Green Team …Pakistan Zindabad !!!
I would conclude by this famous quote :
“ Passion rebuilds the world for the youth. It makes all things alive and significant.”
(Ralph Waldo Emerson)
The Cricket World Cup Anthems Links are given below :
South Asia+ World:
Play for the Game !!! : http://www.youtube.com/watch?v=3B-2DXGhXmI
Pakistan :
(Mobilink) : http://www.youtube.com/watch?v=9uF0d0dDhec
Bangladesh : http://www.youtube.com/watch?v=vh4o6R5vync
No comments:
Post a Comment